DISQUS

Brice · 1 year ago

Kim's list is great. You should also check out this list of brands that have a presence on Twitter:

http://www.socialbrandindex.com/

Chel · 1 year ago

I would love to hear more about AT&Ts microblogging efforts, Big Rock Brewery, Google, and your take on JetBlue.

Oy, I'd rather hear the whole list ;)

Chel's last blog post..September - October 2008 Conferences

Debbie Weil · 1 year ago

List mania! I've made a list of over 75 Big Brand corporate blogs (also inspired by Peter Kim). Mine is purposely a list of blogs, a little narrower than social media marketing campaigns. Wanted to be able to refer to it. People are always asking...

Debbie Weil's last blog post..Photo slideshow of Seth Godin’s Tribes Launch in New York City

sarah · 1 year ago

Weight Watchers has a great community on Myspace that's worth reviewing. myspace.com/weightwatchers

Craig Stoltz · 1 year ago

Can someone please explain to me how Clorox is a good example of corporate social media? http://www.drlaundryblog.com/

To me, it looks like a classic misuse--use a blog to push out self-interested marketing messages to an unresponsive, and apparently minute, audience.

Time to quit cheerleading for corporations that misuse and misunderstand social media.

Unless I'm missing something. Anyone?

Craig Stoltz's last blog post..Mr. Tweet is a Genius–and Good Lookin’ Too

Lisa Braziel from Ignite · 1 year ago

Craig - While I agree that the blog may be promotional from time to time, I think the reason for its minute audience is all because of promotion. I had to dig to find this, it wasn't even promoted on the Clorox homepage.

Also, I tend to think that the content is headed in the right direction. Talking about anything but laundry wouldn't make sense for clorox, and I tend to think there are a lot of unanswered questions about how to take particular stains out (if you'll notice the answers aren't always bleach).... At least, I'm a new wife so learning how to get car grease out of a shirt is of interest to me all of a sudden.

Good social media marketing should be on brand, but it should overall provide value to the end consumer. This isn't "cheerleading" to any extent, the point is to take a look and learn how companies are using social media.

To make this conversation more interesting, I'd love to hear your ideas for how you'd take this execution to the next level, or what ideas Clorox should have considered. If you've ever worked with big brands, you'll know that sometimes execution can be a bit off, but is something to work towards (they have to start somewhere).

Look forward to hearing your thoughts!

Lisa Braziel from Ignite's last blog post..As E-Mail Open Rates Plunge, Social Media Marketing Makes Even More Sense

Ejaz Asi · 5 months ago

I'd like to see Target, Victoria's Secrets and Gap efforts in Social Media Marketing. Wonderful case-studies from IgniteSocialMedia though.

Analisa · 5 months ago

This series of marketing examples inspired me to start one of my own, focused on small business. Thank you, I give Ignite credit in my first blog post on the subject:)

I have a question: Do you contact the companies that you use in case studies like these? If so, how do you go about it...by email? Do you contact people in PR/marketing depts? I am working on a Twitter specific business series and my two attempts at contacting local businesses were ignored, or maybe lost...

Any suggestions are much appreciated!

ronaldredito · 4 months ago

Social media like blogging is becoming the best tool to promote. You get to advertise your site and products for FREE, which is I think why business and marketers are utilizing its capability.

http://ronaldredito.org/blog

Jamie Crager, CEO · 3 months ago

Thank you for putting the list together.. great examples!

fuadahasan · 3 months ago

fantastic!! I was looking for something like this. :)

Jorge Barba · 3 months ago

Hi Lisa,

I thought I'd update since I don't see this mentioned here. Mr. Kim setup a wiki at http://wiki.beingpeterkim.com/ which has over 15000 social media marketing examples which should keep us busy for awhile.

Monika · 3 months ago

Hi Lisa, great list! Any of your case studies outside of the USA? I'm interested in international examples of social media.

Monika

jmctigue · 3 months ago

Thanks for a very helpful post. I'm always looking for SM success stories and this is a great compiled list. Looking forward to your reviews on each.

Kinkini · 1 month ago

What about National Geographic?

Wendy Soucie · 2 weeks ago

As someone working in the B2B world with manufacturers and professional service and technical service firms. It would be nice to see some of those examples. On second thought, I will review Peter's list and pull off 26 that fit my criteria (if there are that many) and analyze them and let you know about my post. I can link back to yours when done.
wendy
http://xeesm.com/wendysoucie