DISQUS

Glen Allsopp · 2 years ago

Nice work guys, I'll download it now and check it out

When's the book due?
Jim Tobin · 2 years ago

Glad you're checking it out, Glen. The first draft of the book is done, so we're into editing mode now. Hoping for a late fall publication date. We'll be sure to keep everyone informed when we get a hard date.

~Jim
Glen Allsopp · 2 years ago

Nice one Jim, look forward too it.
TriangleBrandGuy · 2 years ago

Interesting piece. Transparency is a great concept. It's so simple yet so hard to make a reality. I'd agree that being open and upfront is usually the best way to go. However, there are times, especially when working with a publicly traded company, that you need to be careful around market sensitive information. Care must be taken not to use the veil of transparency to manipulate stock movement. A purist approach sounds liberating, innovative and noble. Many things in life are gray. Transparency may just be one of the new shades of full disclosure.
Lisa McNeill · 2 years ago

(@ TriangleBrandGuy) - Thanks for your thoughts. Transparency is surely a difficult and uncomfortable step for large companies to make and like you said - it also opens the door for manipulation (take Whole Foods for example). What I love about the Chordiant example is that it clearly shows that transparency within product development can increase customer loyalty and buy-in. In a competitive market this can be a real differentiator.