DISQUS

Ignite Social Media: Coke Ignites the Brazilian Blogosphere with its Social Media Strategy

  • Paula · 1 year ago
    Hello Lisa

    Thanks for spreading the debate out - I didn't know trend spotting had recycled my GVO article (published a day after mine and using the same links and my translations). Shame they didn't give credit to it.

    Best,
    Paula
  • Paula · 1 year ago
    Hey, Lisa

    Please ignore my last comment - they had given credit after all, :)
  • Jason Peck · 1 year ago
    I don't really see much wrong with this as long as the bloggers weren't told they HAD to review the product and practiced full-disclosure if they did decide to write about it. Maybe it's just a difference in culture. If a company wants to send me something for free (and it's a product I like and related to a topic I'd typically write about) I have no qualms accepting it and writing about it.
  • Shailesh Ghimire · 1 year ago
    Lisa,

    Full disclosure is probably the way to go in this case - after all Tiger Woods will promote Nike (it's an endorsement isn't it?) A better example maybe talk radio hosts who lend their voices to promoting a certain product. And with bloggers becoming more and more influential then of course it would be natural for companies to try to leverage their influence. I would think that most .

    I think the mode in which Coke went about this can be construed as being underhanded, however, almost like a bribe. But, it is a laudable effort which shows you that bloggers are players in the media market.
  • Erica DeWolf · 1 year ago
    I hadn't heard about this, thanks for sharing! In my opinion, I don't think Coke's strategy failed at all. People were talking about it, and then a debate was started, giving them another reason to talk about it. To me, this is successful social media marketing.