DISQUS

Ignite Social Media: How Will a Social Media Agency Work With My Current Agency?

  • Martin Bowling · 1 year ago
    Lisa, another great post in your on going series :) I have noticed that when we are working with traditional PR Agencies they have wanted us to assume all three roles that you discussed. Consult on what specific strategy will work best for their client. Then they want us to train their staff to implement portions of the strategy; but then still leave big portions of execution to us. Thanks again for sharing look forward to the rest of the series :)
  • Lisa McNeill · 1 year ago
    @ Martin - Thanks for sharing some of your thoughts. I hope you'll continue to share your experiences at Martin Bowling. In this space there is definitely a unique working relationship with every client :-)
  • Kristen · 1 year ago
    I am a social media consultant and one of the things I offer is a 6 week training course called "blogger bootcamp". Blogs are a tremendous social media tool and to have a blog that accomplishes what a client wants usually requires some basic, intermediate, and advanced training.
    Great post.
  • kinlane · 1 year ago
    How much involvement from the client do you guys require? If you are the executioner how often do you need decision makers from the company to be involved and helping define the voice of the campaign?
  • Lisa · 1 year ago
    @Kin Lane - As you can imagine this depends entirely on the client and can vary drastically by project. Most clients who are relatively new to this space or have a product that has legal restrictions for their corporate communications, tend to be more heavily involved.

    Overall, we typically require more upfront involvement from a client , as this is the time where we are doing intensive amounts of research and brainstorming to make sure that the campaign is on target and on strategy.
  • Erica DeWolf · 1 year ago
    Lisa, great post! I especially like the role as trainer. I'm a big supporter of teaching a company how to do something instead of merely doing it for them. Great post!