DISQUS

Ignite Social Media: Social Media Marketing and the Skeptics

  • Paul | SameTrafficMoreSales.co · 1 year ago
    Social media ultimately empowers the consumer, because many people like to have their potential purchases validated by others first.

    So for companies with good products and services, social media will ultimately help them, if it's managed in such a way that any negative word-of-mouth is quickly dealt with.
  • Dave · 1 year ago
    Hiya... thanks for dropping by on this conversation and adding some conmentary. I am talking to a handful of SMM professionals to better define/understand the true valuations for myself and other web marketing ethusiasts.

    The dicussion is certainly one worth having... ( safe travels to ya)

    Dave
  • Tabitha Smith · 1 year ago
    Yes, yes yes. When I attended the Podcast and New Media Expo last August I was annoyed that most of the panels were "how do we make money off this?"

    I think too many people suffer from "instant gratification" syndrom. They get one giant hit, or are overpromised the "wonderful power of Social Media" - that they expect even with a bad product or no news to get a lot of attention.
  • Erica DeWolf · 1 year ago
    Great post. I, too, have been reading an incredible amount of blog posts and other articles questioning the value of social media marketing. Yes, it might not work for everyone, yes it takes some work to get some results, and no, it is NOT a get rick quick scheme.

    But, if used correctly, you'll get a great return on your investment. But this requires patience.
  • Peter Kusterer · 1 year ago
    After reading "Every Nonprofit Tries to Give People Information, Which is Power" (http://www.pbs.org/idealab/2008/02/every-nonpro...), I was struck by the comment, "We, the actively involved of all these overlapping groups, need to communicate with one another and collaborate on communicating to and with the whole population." Isn't this the 'mission' (in some fashion) of Social Media Marketing? I can envision all the possibilities for Nonprofits with the use of effective SMM. And, the simplicity to developing community internally and externally within/outside the organization. I found the link to "good2gether is a search and social media Web service that connects people to causes..." (http://www.good2gether.com/ ) equally of interest and an indicator of what might work for many.
  • Jim Tobin · 1 year ago
    Good to know I'm not alone! Thanks all for the comments. I've yet to talk to a marketer about their business objectives and not find at least one way that these tools of two-way communications could be leveraged, either by them personally, by staff members or by a social media agency.

    Those who say it's a waste of time must be defining social media marketing very narrowly, like the one guy who said, "all it is is social bookmarking."

    Thanks for the comments~

    ~Jim
  • Jimmy · 1 year ago
    I would also like to share a few points. I feel SMM is imporant not only to boost your business and traffics but also the clarity with one's goal setting. One needs to set up any analytics program on the site to measure: unique visitors, page views, time spent on site, depth of visit and conversion etc.

    if the page where people lands has got social elements (people can contribute into it, for example comments), monitor the number of comments you receive, you will then be able to see the unique visitors/comments relation.

    These are the few points I come across though there are a lot more to explore and share.