DISQUS

Geoff Livingston · 1 year ago

Fascinating conversation. Shouldn't a social media agency ultimately enable to company, not stay on? But the monitoring and coaching component seems to be necessary for the long-term.

kinlane · 1 year ago

Everyone wants to see case studies as well. The strategy always gets sold, they ask for metrics and example of other organizations success. They want Case Studies.

Would like to see everyone trying to product more case studies and be social about standards for social media marketing.

Martin Bowling · 1 year ago

Lisa what a great post, this is a conversation that I definitely want to be a part of. It's great to have a look inside and see how you are answering these questions, how you are relating these materials to the client. They are questions that all clients want the answers to and having answers that will be equally beneficial is great :) Look forward to the rest of the posts.

Panos Kontopoulos · 1 year ago

Great post touching real life problems, I believe that sooner or later all people that are involved in similar projects we will deal such questions. I am not sure if practices and metrics from "traditional" marketing campaigns can help us here. I hope not.
The difficult part for me is to talk about a longer term relationship that has to be build here. A new open and interactive 2-way channel of communication has to be build ready to accommodate an ongoing dialog which certainly will take more time to be ready and much more effort and investment from their side.

Mike · 1 year ago

Hmmm..these post seem strangely familiar! As an interactive producer working for a very traditional client who views marketing in the forms of broadcast / print the idea of social media is about as foreign as can be.

It's a tremendous challenge to answer the questions marketer's ask me when they don't understand the medium they want to dive into - it takes a lot of patience and training, both for them and me!

Putting together an RFP for social media agencies is a challenge as well because it's such a new space and the possibilities are unlimited so it's hard to say - we want you to do this / that for us, how much will it cost. Today's marketing folks are going to be looking at social media agencies to help them develop the strategy and concepts of "what to do" - it's definitely an interesting experience.